Hey Readers, I am Ishika Doshi from Techwebx.com, You might have many questions about inbound marketing. What is Inbound Marketing? Where is it used? Is it so important? How can I earn from Inbound Marketing? And many more.
So I have all answers to your questions in this blog.
Inbound Marketing is a technique of drawing customers to product and service via Content Marketing, Social Marketing, E-Mail Marketing, and SEO.
Through inbound marketing, I try to gain the trust of the customers via the Internet. I don’t directly sell the product or service, but I first connect with my viewers, make them have trust in me. And then I ask them to get the paid products of mine.
What happens when a viewer visits our website?
We offer them something so that they can subscribe to us. It can be a service, a book, a certificate, course anything. By this, we try to make a bond with the viewers. So that when we both connect, I can tell them about my services and advertise them about my products.
This can be a connection between us, and they can trust my product and service, just because they have first experienced it.
So, Basically giving or selling the information at the first stage is nothing but Inbound Marketing.
Just imagine a case, where I am visiting your home and telling you about a particular service which is beneficial for you and you should take it not only for you but maybe your family and your relatives to.
Will you trust me at that moment?
The answer will be no.
But if the same service, I explain to you on the internet, give you a knowledge about it and make sure that you can understand each and everything about the service, and then I ask you to purchase it.
Now, here the scenario might change, because you have a piece of quite good knowledge about me, my product, my service everything.
So there is the difference between Inbound Marketing and Outbound Marketing.
As per the above example, Inbound Marketing, take the permission of a customer. That should I tell you about the particular thing or not. And then the view was permitted by sharing the data so that we can avail them of the services.
Is Inbound Marketing so essential?
Let me explain this in detail:
The data says that 68% of people spend their time reading the content published by the brands they are interested in.
Which means content plays and vital role.
Next is 83% of buyers like to search the product on Google before they buy it.
Which makes it clear that SEO is essential.
Another data says that 77% of online customers prefer permission-based promotions via email.
So here, email marketing is essential.
50% of online customers like to spend their time in the custom content.
What does it mean?
It means that customers like to read the content of their interest. If they visit your website, then it is just because they are liking the content you are uploading.
And if you grab the attention of customers for more than 8 seconds, then you can say that the customers have trust in your website and company.
Remember that Inbound Marketing has three main steps:
- Traffic Generation
- Lead Generation
- Customer Conversion
- Traffic Generation
In traffic generation, you write the blogs, advertise on social media. So that you can get the traffic on your website, and for this, you make your website of SEO friendly.
In lead generation, you attract the customers by availing them free offers, free courses, such things so that they can provide you with the data of them. In which it contains their name and email address.
The primary process where are you email them and check how the response to the email. So that you can note their interest, and then you make a list of which product you should sell to the one who is reading all your emails and showing trust in your service.
How can I do Inbound Marketing?
To do Inbound Marketing, you can go with some steps.
Create a website.
A website is a must thing you should have for doing Inbound Marketing. because it is going to be a platform of yours where your visitors in your customers are going to lend and show the interest in your services
Select a Niche.
Niche is very important because you are going to select a topic on which you will give information to the readers of the viewers.
Blogs can make the readers take more interest in your website and your services or products. So start writing blogs on the particular Niche you have selected.
Give them with the relevant stuff.
As mentioned above, to make trust, you have first to give them some free courses, free books, free services to get the connection between you and your customer.
Natural them by your emails
When you get the subscribers and their data, you can send them emails and not the interest of them.
Track the Response
Check out how the customers are the viewers are responding to the emails. Whether they are showing the interest in 8 or they are not even opening it. And if they are reading your emails, then how many of them are interested in it.\
Sell your product
After all the stages now you are sure that, who are going to buy your services or products and who don’t.
In a way, you can do Inbound Marketing and earn from.
So this was all information I had about Inbound Marketing which I shared with you.
I hope it was relevant and accessible for you to understand the meaning of Inbound Marketing.
Thank You so much for reading so far.