Hello Readers, this is Ishita Doshi from Techwebx.com.
Google tag manager, the name itself says that it is a product of Google. But What is it? Where is it used? And How is it used? These are a few questions whose answers are unknown to us.
So, In this blog, I will try to make all the answers clear to you. What is the Google tag manager?
Google Tag Manager:
When you have the website that gives you all the source of income, you need to get the website’s accurate analytics and the visitors who are visiting your website from different platforms. And to have the analytical data, you need to add a code or a snippet. This snippet of code is nothing but the tag.
How it helps you:
The reason why Google tag manager is essential for your website is that it helps you analyze your audience. It has to track the audience and the traffic getting on your website from the platforms.
Just an example, suppose you are getting a lot of traffic on your website from one platform. Now it’s an opportunity for you to advertise and market on that platform and gain more traffic. But what if you don’t even know that which is that particular platform from where you are getting such huge traffic.
Question mark, right!
The Google tag manager helps you track the customers’ behavior on your website and make a list from where you are getting the traffic so that you can plan your further advertising and marketing plans.
And the best part of the tag manager is that it is convenient and easy to use. That means you do not need any developer or expertise to make you use the particular tag manager on your website; you can also do it yourself.
Not just Google tag helps you with the other tags of Google to add on your website. But if you want to choose any other text from other platforms, it can be effortless for you to do it from Google tag manager. They have many options, and if you don’t get your choice, you can customize your HTML code accordingly.
Another thing that gives a problem while having a website is using more elements using more plugins. Because in any way, if you use more elements on your website, it slows down your website’s speed. As a result, your visitors on waiting for your website to load, and since the loading time becomes slow, your visitors leave your site, and you lose a customer.
How can Google tag manager help you get a facility where you can use more than snippets or codes on your website, and you can control them? You can exit the activation time of the code. Suppose you have five codes that are elements of different platforms on your website through Google tag manager. Then you can fix a timing that when and which tag should be activated, or I can say which tag should fire at what time.
So this gives you an excellent chance to not increase the loading time of your website.
And the next thing that Google tag manager provides you is to access it with your team members easily. That means we don’t need to hustle for any coding while using Google tag manager, just a little process of applying it and done. So it is effortless to access it with your team members without any stress or headache.
Here I tried to explain to you the meaning of Google tag manager and how it works. I hope it was easy for you to understand.
Thank you so much for reading so far.